FRIENDSHIP...


freinship

Story of two friends, who make a famous brand of 8,800 crores starting from 10 thousand rupees..

For the waste of money and for someone to deceive, friendship has been justified. But this is the story of a friendship that has become an example for others today. This is the story of two first-generation entrepreneurs, who have set a unique record playing their friendship well. He had a hand in each other's friends Usually with his childhood, even after the 8,800 million empire was standing, he is in control. These two boys for a similar name became friends in school, studied simultaneously, did excellent performance in the game, and later made a high jump in business together.

ABOUT:- 

Along with the name, his thoughts and dreams were also from the same. Radhe Shyam Agarwal and Radhe Shyam Goenka made the cosmetic market their first business. As well as having both college attending, she used to spend a lot of time in the Second Hand Book shop to know the chemical formulas of cosmetics. Together they used to create board games from both cheap glue and cardboard, repackaging" isbugol "and toothbrush and used to sell in the big-market shop-shop in Kolkata. 
Despite three years of persistent efforts, she was unable to achieve success in cosmetic business. Seeing the struggles of these two, Goenka's father gave him Rs. 20,000 in hand and both the friends decided that 50-50 shares would be in business. Then they started Chemco Chemicals but they did not get success here too
There was a major change in his own personal life. Aggarwal and Goenka got married Now the economic pressure and responsibility increased on them and both began to explore new opportunities for business. In the meantime, he got a job on good earnings in Birla Group. For five years, he got a job and learned tricks of business. Having achieved his experience, he decided to quit his job.

FOUNDER OF:-

By keeping the Indian middle class in sight, they brought the Emami named Vanishing Cream to the market. The' Emami; name did not have any meaning, but it used to sound the Italian sound. They thought this would affect Indian customers and it happened. He took a lot of information about the market and found that in the box of Tailak powder tin, it seems very simple then he played a huge stake. Tailmom powder was packed very beautifully in a plastic container and golden labeling made a posh and exotic look. In his next step, he brought a multipurpose antiseptic beauty cream Boroplusto the market in 1984. And it made them the market leader and it became a brand of 500 million Emami was spending with branding in sharpness. In 1983 Rajesh Khanna starring Rajesh Khanna, "If you were not," Rajesh Khanna was shown in the role of managing director of Emami. And for this Line modeled it. This strategy brought Emami to a new dimension in the minds of Indians. After this, he brought the cold and Ayurvedic Navratna oil market, which gave a profit of Rs 600 crore within three years. Then his next step was for Men's Fairness Cream for the first time, which was very successful.

 SUPPORT'S:-

Many actors like Amitabh Bachchan, Sridevi, Shahrukh Khan, Zainat Aman, Kareena Kapoor, Kangana Ranaut and many of them like Sania Mirza, Sushil Kumar, Milkha Singh, Mary Kom and Saurabh Ganguly have promoted their product. Agarwal and Goenka knew that with the support of celebrity, they would become a household name throughout the country.
This is the thirst for his passion and success, which is more than 8,800 crore turnover of Emami today. Aggarwal and Goenka's friendship are presented as an example for today's era. His friendship has become a kundan in the form of Emami, in the light of the courage, courage and euphoria. This friendly relationship between the two family.

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